Strategic Customer Foresight
Research

Strategic Customer Foresight

From research to strategic decision-making using the example of highly automated vehicles, Article together with N. Schweitzer and A. Meinheit, Technological Forecasting and Social Change, 2019.

Read
article

Download PDF
Open link
No items found.
More Projects

Customer Foresight Practice

How to Access Future Markets Through Extraordinary People. Article in Marketing Review St. Gallen, 3/2020.

Read more

Customer Foresight Territory

Article together with Eric Eller and Jan-Oliver Schwarz, Marketing Review St. Gallen, 3/2020.

Read more
To the top