“I’m looking for intensive encounter, playful learning, moments of flow and tailored outcomes.”
Rupert Hofmann works for Audi Business Innovation and is an observational drawer. He studied at Munich Academy of Fine Arts, Passau University, Columbia University in New York City and at Federal University of Juiz de Fora, Brazil. In his PhD he developed the Trend Receiver concept, a novel qualitative method that combines insight and foresight research and contributes to vision finding, long-term decisions and brand and product development. As part of his foresight work for Audi he has started the cross-industry platform Foresight Academy . Rupert’s interest in people and their environment, behavior and motives also drives his observational drawings of people, street situations, malls, stores, offices, beaches and bars.