Customer Foresight Practice
How to Access Future Markets Through Extraordinary People. Article in Marketing Review St. Gallen, 3/2020.
Customer Foresight Territory
Article together with Eric Eller and Jan-Oliver Schwarz, Marketing Review St. Gallen, 3/2020.
Strategic Customer Foresight
From research to strategic decision-making using the example of highly automated vehicles, Article together with N. Schweitzer and A. Meinheit, Technological Forecasting and Social Change, 2019.
Enabling opportunities: Gurabira Children's village
Voices about Guarabira children’s village (Paraíba, Brazil) today and ideas and next steps for the coming years. Study and booklet with Sebastian Haury, 2017, in German.
New Business Highwire Act
The counterpart and companion to algorithms and data knowledge are ideas stories, visions, intuition, playfulness and courage.
Easy Rider Study on Autonomous Driving
Article together with A. Hahn, V. Bilgram, J.O. Schwarz, A. Meinheit and J. Füller in: Th. Abele (editor), Die frühe Phase des Innovationsprozesses, 2016, in German.
Trend Receiver Concept – Visionary competence for long-term development of brands and products
Visionary competence for long-term development of brands, products, and services: The trend receiver concept and its first applications at Audi.
Wo und wie wohnen? Article on modular living and changing priorities in urban lifestyle, in Magazine Zürcher Bahnhofstraße, June 2012, in German.
Trend Receiver – qualifizierte Visionskraft
Kriterien und Vorgehensweisen der Befragtenauswahl und Dialoggestaltung bei Studien zu zukünftigen Konzepten am Beispiel der AUDI AG / PhD thesis, July 2011, in German.
Further articles on the Trend Receiver Concept and on earlier research projects.