Trend Receiver workshop situation, published in article “Customer Foresight Practice“ in Marketing Review St. Gallen 3/2020, Foto by Gravity GmbH.
Trend Receiver Concept – Visionary competence for long-term development of brands and products
Trend Receivers are individuals who perceive changes and potentials of the new in a specific domain in a highly sensitive and differentiated way. They have connections in many contexts and have discerning views on what drives people and what aspects are undergoing change. Their visionary competence and the ability to imagine and project results from a combination of characteristics: everyday experience in a certain context (in the consumer arena: with a given product or service), curiosity, open-mindedness, the ability to observe and recognize patterns, life experience, networking, and intuition.